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The infinite scroll may become endangered if controversial Calif. law passes

216 pointsby Stratoscopeyesterday at 6:53 PM418 commentsview on HN

Comments

ticulatedsplineyesterday at 7:19 PM

Curious as to where the line between “addictive feature” and "good UX" is. Is deliberate pagination actual impedance to use or merely an annoyance that's been weeded out with modern UX design?

When does a feature that simply makes your product easier to use cross into a territory that it's illegal?

What about media previews, in a platform like reddit if you can preview or expand media directly from the main list is that an “addictive feature” or just convenient design?

also interested in the larger economy, if you create a plugin that restores or adds infinite scroll to a website could you be liable for providing illegal UX?

EDIT: to clarify I'm not really griping on infinite scroll in particular, more the difficulty in regulating postitive UI/UX. Dark patterns are relatively easy to identify. If the unsubscribe button is hidden behind 3 screens and is in 3 point font that's pretty clearly a dark pattern. This seeks to regulate the opposite basically "your platform is, too easy, too good at serving your content"

This is much harder to categorize and has fuzzier boundaries. For example imagine if it applied to remembering your login for more than 24 hours. Certainly people would use your service less if they had to continuously authenticate. Are long-lived sessions good UX or encouraging "addictive" behavior?

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scoofytoday at 12:23 AM

We can all agree that the internet was great and now it is less great, but the second someone articulates a very, very simple rule, the "well ackchyually" crew comes out of the woodwork.

Infinite scroll is very obviously unnecessary. It is very obviously intended to keep people on an app longer than they would otherwise use it. You can lazy load into a finite scroll. Just make people click something every once in a while.

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ulrikrasmussenyesterday at 7:56 PM

Instead of trying to whack a mole on all addictive mechanisms, just ban the business model driving all of them: targeted advertising.

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petterroeatoday at 7:01 AM

I've heard a lot of negative talk about Californian politicians, but compared to how the discussion is going on in Norway about the same issue, this is great. It's very refreshing to see politicians actually understand the problem at hand instead of just throwing age checks at it.

For reference, in Norway, you basically have 3 camps:

* Age verification is a detriment to democracy if implemented at a large scale as a requirement to speak in public. Well documented (activists and subject matter experts generally agree on this)

* We will solve the problem of kids online and we will solve it now. The solution must be age verification. Experts loud protest, and even committee findings that warn against are completely ignored (usually people who want a quick and easy solution, politicians who want the bragging rights of having saved the kids)

* We want to solve the problem, but the only obvious solution is age verification so I guess it can't be helped (not really educated on the topic. Just like most of us when it comes to a random political question. Not really a matter of intelligence)

Absolute circus.

I think most people here used the internet as a kid to learn about things and talk to adults in the field there were interested in. For today's kids this happens mostly on the few big sites like twitter and discord.

I'm more than happy to sacrifice endless scroll and recommendation algorithms (at least the type that is thrown at you without consent) to not have to verify my age to speak online.

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wormiustoday at 7:30 PM

Infinite scroll/death of the page as model is one of the reasons we're at where we are. Plus iPhone, plus share button, and of course ads and data harvesting and siloed walls.

senorcrabyesterday at 7:26 PM

It should just be universally required to give an option to disable addictive features. Should prevent age verification, and giving users optionality is always a good thing (for them).

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pmuwtoday at 1:45 PM

Its the combination of infinite scroll and algorithmic curation of audiovisual media, that is addictive. Its equivalent to a TV channel tailored just for your interests, and TV was considered very addictive in the past.

I wrote an infinite-scroll implementation for my blog. Infinite scrolling through a static bank of content (even with some randomized elements) is not engaging. You eventually make it to the bottom and think "that's it?"

There are other types of Internet communities where people can connect with each other, that do not involve infinite scrolling, algorithmic curation, and using your collected interests for targeted advertising. I would love to see regulation, just to see the value of Meta's user-profiling-data-assets shrink.

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hexage1814yesterday at 9:08 PM

The problem with infinity scroll is the lack of "pagination", which essentialy make most of content to get hidden away. For instance. Let assume you have 3000 comments on a YouTube video, your browser will crash way before it "infinite scroll" to the end (I know that that are tools to bypass this, but I'm talking about the default experience).

manowebtoday at 12:15 AM

This is exactly why I force my kids to always create accounts as 30-years old (by specifying a birth data in the 90s), to avoid as much State interference as possible. Did you know that if your child has a "kid" account you cannot follow him on google maps? We had to make one for "adults" in order to be able to do so.

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tancoptoday at 2:00 PM

its the same wrong answer again and again. how long will it take for lawmakers to realize that the best way to fight big tech is give people choice. infinite scroll, recommender systems, targeted ads, all the other "toxic" features should be optional with massive fines for anyone who tries to force people into using them (that includes making them inconvenient to turn off or charging for it).

the most enforceable way to do this is making open apis mandatory. any user should be able to get api keys that let them do all the basic operations like view posts for a user, consume the firehose, read their own likes and follows, you get the idea. your api is incomplete? you get fined. needs a paid subscription or signing a contract? all views go through the recommender system? straight to jail.

we need to play hard with platforms but let users do what they want, at least if its not disruptive to other users.

moritzwarhiertoday at 5:04 PM

I know this is about addictive social media feeds as a whole, but I'd like to think a law is being passed to "endanger", no, better outright ban infinite scrolling.

Call it the "pagination law" and combine it with banning personalized feeds as a whole, apart from fully transparent choices made by the user (e.g. follows).

One can dream...

steve1977yesterday at 7:07 PM

Headline makes it sound like that's a bad thing.

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anderberyesterday at 11:38 PM

I think the most frustrating thing for me is when a website has infinite scroll, but also a footer with links that you want to access. I end up going to the dev tools to look at the code.

Vareliontoday at 12:05 AM

Thank God. We need more legislation against the cognitive poisoning of two generations.

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pillmillipedesyesterday at 8:29 PM

note that this is going after "psychologically exploitative features intended to maximize engagement" of all kinds, not just infinite feeds. it also poses an ultimatum banning people under 16 from websites that provide such addictive features to anyone.

personally I am against internet identification, and I think teenagers should be allowed on social media, so I have to ask: why only children? if these features are so bad, ban them outright.

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pinkmuffinereyesterday at 11:25 PM

As somebody with not-enough self control, I would love this for myself. Self-locks help, but the temptation is always there.

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chupchapyesterday at 11:58 PM

It was a good UX in FriendFeed as it was still a chronological feed. However once it was mixed with algorithmic feed it shifted from better UX to keep em' hooked.

etdznotstoday at 6:23 AM

This seems like an arms race that will be very hard for the state to win, meta is prepared to spend billions throwing engineers phds and compute at making the most addicting platform possible within the bounds set by the law, while this kind of law would make it hard for small entrants into the market, I’m not against trying to do things that are reasonable to prevent addictive behavior, but I hope these rules are gated on size somehow so that indie developers and random websites don’t get caught in the dragnet of needing to comply, like what happened with the UK moderation bill.

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Sindisiltoday at 3:12 PM

That would be amazing.

Ubiquitous infinite scroll is one of the things I hate most about "modern" UI design.

Calvin02yesterday at 9:24 PM

I (personally) think this is the wrong kind of solution.

I think a better solution would to mandate that platforms offer a ranked feed and a chronological feed and make the setting sticky for users.

I think giving users the agency over how much they consume is good but mandating a “UX” pattern feels too specific.

momentmakertoday at 1:40 AM

I think Tristan from The Social Dilemma documentary - his co-founder's dad - was the one who invented the infinite scroll and he deeply regretted it.

sdhyesterday at 7:49 PM

Whack-a-mole lawmaking solves nothing. All this law does is ask social media companies to find another way for their platform to be addictive to children.

Here's how to solve this ...

Social media companies measure engagement. Decide what the safe metric is, pass laws that hold social media companies to that metric for whatever age or demographic. Apply fines proportional to revenue when they are found to exceed the metric. Fines can't be reasonable to the cost of doing business.

That stops any social media company from incentivizing employees to increase engagement for that demographic.

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erelongtoday at 12:40 PM

> people will just ask AI how to create an infinite scroll that complies with CA law

and the technology marches onward

puppycodesyesterday at 8:08 PM

There is no way to enforce any of these types of laws without an iron curtain that clearly violates the first amendment. If you have free speech infront of children in public I don't see how having infinite scroll on your website or app is any different. Parents should parent their children instead of the state. Its crazy how avoident California is of solving actually important problems like homelessness, mental health resources, housing crisis, yet infinite scrolling somehow is a priority.

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thenatureboytoday at 1:27 PM

It's stupid laws like this that continue to drive innovation out of California.

ChoGGitoday at 1:03 PM

Oh, I might be able to use bookmarks again?

I know I spend more time on Reddit than I should, so... Oh well.

beanjuiceIItoday at 12:59 AM

why are we making laws about how scrolling works this is crazy

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aeternumtoday at 2:29 AM

One again CA trying very hard to become the EU and turn regulation into their main export.

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gnoll_of_gozagtoday at 7:44 AM

tumblr still has pages and it has never impeded me

on the contrary, infinite scrolls are impossible to get back to after some time away and eventually start lagging

pdonistoday at 2:28 AM

I'm no fan of the government trying to regulate such things, but I won't shed any tears if infinite scroll is forced to go away. It's one of the things I hate the most about the so-called "modern" web.

justin66today at 11:54 AM

Oh no. First the Europeans took away Lightning connectors and now this.

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grapeorangesodatoday at 2:54 PM

Guitar Hero is an infinite scroll of notes coming at you. Will that game be allowed in the dystopia?

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cobbzillatoday at 2:13 AM

Watch if there's a carve-out for business apps, or it only applies to consumer apps. Then watch as your enterprise apps adopt infinite-scroll sidebars of "useful" stuff...

gnoll_of_gozagtoday at 8:05 AM

best solution would be to serve paginated by default but you can change page size in the settings or even enable infinite. whoever really wants infinite can use it, it's just not forced on everyone. sated wolves, intact sheep

ndriscolltoday at 2:10 PM

Worries about particulars like infinite scroll miss the point: fundamentally, the advertising business model is a market distorting one that companies use to provide goods and services below cost. It is paid advertising that should be banned. Doing so would eliminate the incentive to create addictive products in the first place since increased usage would no longer drive increased revenue.

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Jzushyesterday at 9:23 PM

Old people who think that the "scrolling" part of Doom Scrolling is literal. Ugh, I'm sorry for California.

imglorpyesterday at 7:30 PM

Is infinite scroll really the problem or is it really the whole malicious toolbox and intention of "maximizing engagement"?

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archonisyesterday at 7:39 PM

Regulate the business model, not the interface.

nullbiotoday at 1:41 AM

This will accomplish nothing.

Robdel12yesterday at 11:58 PM

I’m going to be honest, this kind of regulation would make me disable the site(s) for the state (if there are fines, etc). I don’t have the time to play these games for my tiny projects

AmazingEveryDayyesterday at 11:51 PM

Don't most people have AI agent that consumes the infinite scroll and then presents a custom summarization? I don't see how this ban is a good idea.

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xg15today at 7:02 AM

Everyone clutching their pearls over this bill should take note that this is already the massively watered-down version. The precedent from other countries was a blanket ban of everyone below 16. That was reduced to "well, don't use those specific UI elements and we're fine".

ChrisArchitectyesterday at 9:37 PM

Related:

EU Commission: addictive design Instagram and Facebook in breach of the DSA

https://ec.europa.eu/commission/presscorner/detail/en/ip_26_... (https://news.ycombinator.com/item?id=48858292)

> The investigation focuses on features such as infinite scroll, autoplay, push notifications, and the platforms' highly personalised recommender systems.

kiaansaraiyayesterday at 8:23 PM

I honestly think that this may have some benefit as the infinite scroll has made our attention spans incredibly short. Although, I'm sure people will find there way around it.

animuchantoday at 7:01 AM

It is amusing we pass laws to fix bad UX. But if it works, can't argue with it. I would like a law against unwanted popovers now please.

micromacrofootyesterday at 11:54 PM

misses the mark, it's not about the functionality it's about the algorithm populating it

dmvjsyesterday at 8:27 PM

this is a ridiculous proposal

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lucasrufkahryesterday at 11:42 PM

I hate infinite scroll. Also how do you really prohibit a software feature? Seriously..

lrpetoday at 10:25 AM

Oh my god yes, kill it, please.

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