it doesn't remove any choice for users. users don't get a choice on the offending sites currently. they only get infinite scroll. so the eventual infinite scroll replacement will be just that, the replacement.

on removing possible UI design choices for social media companies -- i have a very small violin on hand.

What choice? When did I ever choose infinite scroll?

Laws are pretty much always about removing choice.

That seems like cute libertarian nonsense. The key word is choice. People have less free will than you think. Every time a teen goes to insta/facebook/tiktok etc they are an individual up against a huge corporation of thousands of people and ML whose job it is to hijack their dopamine circuit. Usage of these apps decreases attention span which effectively means other activities become boring so the users experience a withdrawal symptom like a drug addict.

And it doesn't just affect them. I think most of us would rather live in a society where 50% of the population isn't brain-rotted.

"First they came for the infinite scroll, but I did not speak out - because my mind was numb from the infinite scrolling."

We also removed choices to drive without a seat belt or sell lead paint. Was that a bad thing?