alt Hacker NewsI’m not sure that suffices. If a site has a very “good” (at keeping people glued to the screen) content ranking algorithm, they can still make money, albeit less, serving non-targeted ads. Longer engagement time by viewers = more ad impressions, targeted or not.
"they can still make money, albeit less, serving non-targeted ads."
- would they be able to make as much as they do now? I think it would be significantly less.
From Meta's official Financial Report for 2025 [0]:
Total Revenue: $200,966 Million
-Advertising: $196,175 million (97.6%)
-Other rev: $ 4,791 Million ( 2.4%)
[0] https://investor.atmeta.com/investor-news/press-release-deta...