Oh, come on. Yes, compared to any modern device the iPhone was a piece of shit (no cut and paste when shipped? No 3G?), but as someone who owned a high end S60 device at the time, the iPhone was a breath of fresh air - the Maps experience on its own was enough of an improvement to justify it. The problem Nokia and others had is that they were judging potential iPhone buyers against the people buying their smartphones, not against the market waiting for a smartphone that wasn't an absolute piece of shit from a UX perspective.