alt Hacker NewsThe reason people want an 'App' instead of a website is purely marketing related. Apps are sexy and native, and have better distribution. Websites are old, crappy things where you can't always control exactly what the user is going to see very well, and sharing a slick URL isn't always easy.
By "marketing" do you mean "experience"? Because absolutely no one is marketing apps as being superior, but instead this is just the experience of users.
There's a weird conspiratorial thing that people do about this whole topic that is so easily debunked. For instance "Apple wanted apps more than PWAs!". Android powers about 73% of the world's smartphones, yet PWAs are irrelevant on the platform.
Web apps can be incredibly powerful, but there's just a massively lower bar in the web app domain, historically. Like people are used to the website being dogshit, a mishmash of broken functionality, terrible layout quirks, slow responsiveness, and so on. Because that is generally acceptable to the web community, where it is deadly to an app.
Like I think it's hilariously ironic that the website telling us that the app could have been a website is currently completely broken, unable to handle a relatively tiny amount of traffic.