They can't, because they use RL with synthetic data and LLMs as judges. So the system naturally convergences towards certain load bearing, genuine, not just annoying but ridiculous verbal tics.
It's probably the reason most LLMs share the same tics across labs, because they cross train and distil each other's models on an industrial scale. You also can't escape it in generated text that's already online. So if, say ChatGPT first had some random idiosyncrasies, it then contaminated the entire AI ecosystem.