> The makers of both iOS and Android treat the ability to "bookmark" a web URL onto your home screen as a power user feature that requires navigating through complex, technical-sounding menus.

Not the case on many Android browsers, you can present the user with a button to do this for them by listening for the `beforeinstallprompt` event. There are some requirements to meet for that, but it's a pretty user-friendly way to push your PWA to the home screen: https://developer.mozilla.org/en-US/docs/Web/Progressive_web...