Is it really that bad? I always get the impression that their blog posts look especially beautiful with their font choices and overall design. They are typographically pleasing, and if I could, I would use this as the distraction-free reading mode for every web page.

It feels like I’m reading a newspaper, but oddly, without them resorting to any skeuomorphic tricks.

do you want them to focus on the website or their model? do you buy a device because of its unboxing experience?