The result increased the likelihood of irl performance attendance.
I don't really know what my friends listen to these days.
Most of my friend nowadays (40-42 year old group) either don't listen to music at all or just put on pop radio at work and pay no attention. And almost all of them are weirdly proud of their lack of interest in music and wear it like a bizarre badge of honour. Sucks being the only one left who is interested in music.
I wonder if the real difference is that everyone has earbuds versus playing through a speaker