A dedicated app that's only compatible with itself and only have miniscule install count means nothing. I tried downloading it and it only even support 4 countries prefix at the moment. It's also not that cheaper compared to "proper" smartphone from other brands in that area. Notebookcheck says it's launched with 3999 rupees while I see Itel Zeno 10 is just 4769 rupees. With India's unskilled labor minimum monthly wage about 20000 rupees I don't think anyone would care about the price difference.