Perhaps, but "we run the exact same business as Anthropic and OpenAI to the pixel at 0.1% the price" is going to raise eyebrows.
GLM 5.2 and Kimi 3 both had huge API pricing jumps (GLM most expensive chinese model, by a lot, then then Kimi 3 a lot higher than that). the cost advantage is rapidly decaying. the oft-cited cost per task makes Kimi look good vs Anthropic but even, or slightly vs OpenAI
Once the OpenAI/Anthropic-driven hype dies down people with decision-making power will be taking a look at the numbers and look at real productivity metrics. And they'll see it makes little sense to pay so much when competition is around and similarly good.
Eyebrows will raise at Anthropic / OpenAI, perhaps. Why are they charging 1000x more for the exact same business?
The 'distillation is theft!' shtick won't last long. In fact, unlike Anthropic/OpenAI, these Chinese labs actually had to pay for that 'stolen' training data.