I'm not sure if they're irrational. Payment/subscription fatigue is a thing. Today it seems like you have to pay to breathe. It's suffocating. I often go through periods where I reject every money ask compulsively, the same way as I would "disconnect".
It's quite interesting how quality of life gets inverted in non intuitive ways. If you travel to a "developing country" you notice you are no longer bombarded with ads. Watching YouTube is close to the premium experience, bc the country presents no ad revenue to Google. You then travel to a "developed" country and you can't watch a 5 minute video without watching 2 ads.
Everything is a transaction, it is too easy to transact. People used to just write, to just make music. Sure, they need to eat, but they lie. You hear people that make insane amouns of money asking for a coffee. imho, writing is a thing you to to share knowledge, to have a conversation, to learn, etc. It is a way to also get people to know you better, and maybe learn about the things you do that they would want to pay for. So unless writing is your full time job, asking money for it leaves a bad taste.
> I'm not sure if they're irrational. Payment/subscription fatigue is a thing.
Payment fatigue is an irrational thing, at least in the context of what a rational economic agent is. Rationally, you pay for what you value, at roughly what it is valued to you, and you don't pay for you want you don't value. Transactions are fatiguing precisely because we are not rational agents. Humans live primarily on emotion and ingrained behavior, with small bursts of applying logic.
If it costs the audience something, they're demonstrating their sincerity. So one problem with giving stuff away for free is that you might doubt how much your fans really mean it. Maybe they're just taking free stuff on principle, maybe they're praising you for the pleasure of giving praise, if they don't put their money where their mouth is. Maybe I don't sincerely care about a lot of the free stuff I say I enjoy, it's hard to tell when there's no test of what it's worth to me.
Then again I suppose there's also an opposite sunk-cost effect where a fan feels obliged to insincerely say how great the thing is, because of being literally invested in it.