- Shutting down products.

- Shutting down accounts with almost no way to recover them and nobody to talk to.

- Going back on promises of unlimited storage when you buy their products, then constantly nagging you about storage space.

- The worsening quality of search results.

- Cramming incorrect AI answers into the top of their search results, or pushing it in other products.

- Using their control over Chrome to try and end ad blocking.

- The wholesale enshittification and lobotomization of YouTube.

- They have $1800 phones they're putting restrictions around being able to run your own code on.

- The fact that when you search an app in the Play store, the first result is an ad for some other app.

- Their UIs is just death by 10,000 papercuts in general.

- Their engagement in politics, not just lobbying but a donation of $1 million to the inauguration fund for a wildly unpopular president.

[Modern] Google is a big company, with a lot of users, and more than enough problems for those users to eventually stumble into at least one thing that leaves a bad taste in their mouth.