Ads, obviously.
I understand Meta has an ad business as well—but no one I know uses their sites.
Instagram makes ~$28/user/mo from ads, which is wild. They couldn't even sell a premium ad-free membership without losing money on those people. (Who the hell would pay $28/mo for instgram?)
Instagram makes ~$28/user/mo from ads, which is wild. They couldn't even sell a premium ad-free membership without losing money on those people. (Who the hell would pay $28/mo for instgram?)