I was confused too, but I believe that it refers to the Pareto Frontier: the best set of solutions to a multi-objective problem.
Look it up, it’s a bit difficult to explain concisely in words but it is intuitive visually.
If we are thinking of intelligence and price, a model will be in the Pareto Frontier if there’s no cheaper model of the same or higher intelligence. Or if there’s no more intelligent model for that price or lower.
EDIT: See this chart from Artificial Analysis: https://artificialanalysis.ai/#intelligence-comparison-tabs
So for example DeepSeek V4 Pro can be considered a frontier model because there's no cheaper model that is as intelligent.
For any solution in the Pareto Frontier, there no "no-brainer" alternative, in the sense that there's no other option that is better in some way without giving up something else. It's the best of its "weight-class".
Very interesting rabbit hole for today. Thanks for mentioning Pareto frontier!
That’s not what frontier means.
There are two frontier labs - OpenAI and Anthropic, and maybe 4 frontier models currently. That term refers to model capacity and in general represents a model’s capability relative to the rest of the industry irrespective of price. That’s why even the Qwen announcement carries language about it being ‘near frontier’. Same with Kimi.
Whether a model is frontier or not has everything to do with capability and nothing to do with price.
The subtitle on their website is: "Nativ puts frontier intelligence on your desk".
Also, the title is "Run AI models locally on your Mac," not "Run frontier open models locally on your Mac."
I think this is one of the easiest to understand.
https://arena.ai/leaderboard/text/pareto