3.6 Flash would be a great model at 3.0 flash pricing. At this pricing, its thoroughly trounced by about 10 models on cost/performance including Grok 4.5. 3.5 Flash-ite would be a great model at 2.5 flash-lite pricing, as is, its trounced by many models including Deepseek v4 Flash.
As is, they are thoroughly outclassed for most usecases. I will say the one area where i do see Gemini punching above its weight class is in tasks that are effectively "Google this for me" / knowledge stuff. So it does have a role, and I do use it. So while I think Google is still in a strong position overall, they are really stuck as a tier 2 AI player right now with text models. They are tier 1 in bio, images, and video.
Could also be that they are pricing it at levels where they actually make money. Without seeing the behind the scenes compute cost on all of these its hard to really judge.
That being said with any open model we of course do know the total cost (or estimate)