It really depends on the market you are targeting and your threat model. If your threat model allows future decryption of the data by a passive listener, then you don't need to rush for PQC. If you are worried about your communications being archived for future decryption, then you need to deploy PQC now even if QCs aren't developed for decades (or ever).

The assumption that you care about this is baked into ANSSI certifications, otherwise you would usually not bother certifying your product. They warned in 2022 that they would do this (See Phase 2: https://messervices.cyber.gouv.fr/guides/en-anssi-views-post...) and will allow PQC-only algorithm no earlier than 2030.