It is, though. Why should I not be able to agree, with sufficiently informed consent, to route traffic through a connection I operate via a computer I own using software I've chosen of my own free will to install?
What's the difference between running a Tor exit node and a "residential proxy" except optics?
Look: I'm 100% for banning secret proxies that hide from the user, but stopping people knowingly and voluntarily running these proxies is a violation of fundamental software freedom tenets.
We're not talking about people voluntarily installing proxies, we're talking about proxies piggy backing on apps that are marketed for an entirely different purpose.
It all comes back to this. I pay for the network, I'm liable for it: I decide what comes through it.
The difference is the user. Your average smart TV user doesn't know what a residential proxy is, hell who's installing/playing the games but children? Consumer regulation to protect consumers from a knowledge disparity that leads to uninformed consent isn't a bad thing imo.