no kidding. it was the last demo in the video, but my first reaction seeing the zippers-instead-tent-poles demo was, "oh, that's going to be huge." weight and "how well does it handle wind?" are concerns, but i could totally see "100% zipper" tents on the market by the end of the year.

They never show the fully packaged version of the tent, though. It looks like even in their non-rigid state they're too rigid to be folded up easily and carelessly into a compact shape.