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user17847392650today at 5:00 PM4 repliesview on HN

You remember incorrectly. The first real commercial on-demand streaming service to gain traction was Netflix, and it exploded in popularity precisely because it did have "almost everything". One reasonable price, practically everything worth watching. That was the original promise.


Replies

majormajortoday at 10:58 PM

What? It famously didn't on the streaming side. It had everything on DVD. For years I kept both parts of Netflix because a lot of popular shows—newer ones especially—weren't on it. So I could get DVDs of past seasons. Or go to Hulu for newer episodes.

Hulu was created at the same time, and launched in the same year as Netflix's streaming service, specifically to compete with less-convenient pirated streams of current-run TV with a free-the-next-day-with-ads alternative. And that stuff was never on Netflix at the same time.

High-profile not-on-Netflix-streaming-for-first-run things from the 2007-2014 time frame: The Office, Game of Thrones, Walking Dead, and honestly basically everything else broadcast and cable made during "Peak TV." It was big news and considered a big bet when Netflix debuted their own high-budget first-run content with House of Cards, because of how weird it was to see Netflix competing in the brand-new show space.

mkozlowstoday at 5:35 PM

It really wasn't. Early streaming (like 2012-ish, after cord-cutting was possible but before it was mainstream) had Netflix and Hulu as the two major services, and so anything that was on streaming was on one of those two. But lots and lots of stuff just wasn't on streaming at all.

If you subscribed to Netflix back then, you probably subscribed to both the streaming and the disc-mailing plan, because there were enough things you couldn't get on streaming, so getting the discs was important to fill those gaps.

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blacksmith_tbtoday at 10:24 PM

But the sense that it had "almost everything" was more a halo effect of the old dvd-by-mail business, I'd say? I do agree with the general idea that streaming is less satisfying than ever, I probably get more mileage out of my completely free (thanks to my local library) Kanopy account than I do Netflix these days, just because it really does have a wider range of stuff to watch.

orevtoday at 7:29 PM

Netflix had “everything” because it was the first (commercially successful) mover on streaming, and as a result it was pretty much the only game in town for a long time. Every other producer HAD to be on Netflix if they wanted to reach the streaming audiences.

It was only after their success did all the other producers feel comfortable that this was the future, started building their own apps, and then had to wait for their exclusivity contracts they had given to Netflix expire.

There was a lot of fear around what would happen to Netflix when those contracts would expire, and that’s how we started getting their originals like Stranger Things.