I have a new LG TV, holy moly what a terrible user experience. Out of the box it requires you to create an LG account. PITA, but OK. Except I was supposed to set the location first, instead I set it after. So now you have the problem that you can not log into LG.com using my own email (even from a web browser) because it says: "incorrect country". I contacted their tech support about this, the only fix is to switch back the country code on the TV (to US_Other), then delete the account from there, then set country code to US, then create it again. OMG. I guess there is no fix if TV breaks before you do this..or if you forget what the original country code was. You are then forced to use a different email for any future LG product. I notice that all LG smart products use the same phone app, BTW.
Also, I bought an LG soundbar to go along with it. You would think they would work well together. The soundbar sounds fine, but the synchronization drifts over time. I've tried optical, LG's enhanced optical (allows you to control the volume) and HDMI eARC. In theory optical in PCM mode works better, but then you give up the volume control. Why should an end customer know about any of this? Lip sync is a simple problem to solve (timing pulses and code slipping will always work) and they have failed at it.
Also: their remote sucks (compared with Roku).
Anyway, so no respect for LG.
I recently had to replace my 5 year old LG OLED with a new one. The UX has been downgraded to an abysmal level. It's just unfathomable how such simple UI widgets take multiple seconds to load and how can QA say "ok, that's good enough". And don't get me started about the shoehorned "AI". A feature that, if you forget to turn it off will randomly interrupt whatever you're watching to talk to you in an almost unintelligible metallic voice. The build quality of the remote control also took a nose dive. Image quality is great but the same as my old TV, no advancements there.
I had an LG TV for work because my team developed some of the software on it. Similar experience - it got progressively worse (including the software my team developed, which in true Google fashion was deprioritized, discontinued, team laid off, and left to rot without anyone bothering to tell LG that it was no longer being maintained) until by the time I left that team it was nearly unusable as a "smart" TV and all I did was run Netflix and Disney+ on it. Then my kid broke it with a well-placed whack of a plastic sword.
Would definitely not buy with my own money. I actually really like a lot of LG's other appliances (we have a washer, dryer, and dual ovens from them that are great), but for a TV, I just want a dumb screen that I can hook an HDMI cable to and run off a computer.