I see it more as a way for relatively well off people to do a little bit for the environment rather than any sort of solution of high energy prices for the poor. The nice thing, of course, is that the more people buy them, the cheaper electricity is for everyone else, so you're doing everyone else a small favour by having one.

I'll certainly be buying one, not because of the ROI/payback calculation, but just because it's fun to talk about with my kids and a nice thing to do.

Similarly, plug in batteries are on the way (see recently Octopus announcement). I'll probably buy one for the same reasons.

That said, the payback time also looks very favourable, especially relative to a full rooftop install, so you don't even need to be alturistic!