Pet peeve: companies that appropriate a dictionary term for their name, e.g. Apple, Google (& Alphabet), Amazon, Oracle. It's really not too hard to create a new name for your company, e.g. Microsoft, Facebook and Nvidia.

Selling you dirt-cheap goods with next-day delivery isn't enough for you?

same - I was like "headline reads like PR but I guess it's good..." reminder to self: there was an Amazon before the bald bookseller

I thought for a moment this was some kind of reference to "no more destroyed Amazon Ground trailers on underpasses"...

I had the exact same reaction for a moment. But no, of course not.