Such a terrible name. Can't believe marketing didn't catch it.
It could be deliberate. Like Wechat's Chinese name is "Weixin", which is a pun on "for sex" in Mandarin (for which its "people nearby" feature originally saw heavy usage). As a decentralized social network, Bitchat might see similar usage.
i have this pet theory that it was inspired by BitchX (they prominently mention being like IRC)