The paper discusses this, and is refreshingly honest. They do not expect nor aim to be a top player. They're not aiming for a path to world domination, but a path forward to continuing to play their part in pursuing the development and advancement of LLMs - nothing more, and nothing less. They mention that commercialization is, at best, a distant goal. Given DeepSeek already is commercialized, I assume that refers more to commercialization in the sense of making substantial profits and the like.

It's probably the same mindset that enables them to just cancel fund raising in response to the leak.