Doing that would be considered deeply immoral and sociopathic in any sane culture. Do you really want to live in a society that finds such attitudes acceptable?

Instead of blindly jumping on a manipulated outrage bandwagon, people would do well to maybe read some of those old books, not even the rare ones - they tend to contain plenty of parables and stories explaining basics of morality and civilized conduct. We used to teach that to kids at homes and in primary education...

Given his approximate Trillionaire status, this is just what every vending machine doing income-based algorithmic pricing should charge him for EVERY bottle of water.