This feels like it was written by Claude. I noticed several "it's not x, not y, it's z" claude-isms in the blog post.
And I am 90% sure that Claude design was used to build the website.
we have a lot of upper management using AI to write their messages now and it's pretty obvious. not sure how I feel about it.
It also can be human author, influenced by LLM writing. Though I'm not sure which is worse.