Some good points were already brought up in the comments (IP5X, USB C charging), but I have the feeling that it's also just not a good fitness tracker/smartwatch.

I see a single unboxing of the watch from three weeks ago on Youtube and zero reviews on YT or websites. Just posts based on their PR release that it's available now. (Though some clearly already shipped.)

Thus, it's unfortunately very likely that the product is also not good at its main purpose, tracking activities, workouts and health. If it would only even come somewhat close to the performance of all the competitor smartwatches/trackers, they'd be louder about that part.