The new thing is trying to take the organization from a non-profit to a corporation. Mainly so the executives can increase their already large compensation apparently.

Interesting parallels to OpenAI.

FIFA made $~15 billion USD this World Cup, roughly double what they made in Qatar in 2022. There are many low-hanging fruit that can be optimized to increase that revenue by 10x.

FIFA has announced they plan to officially sell off everything to private investors, dropping all pretense of being a steward of a common good.