iOS users spend dramatically more on e-commerce. I worked in e-commerce. Maybe it’s changed in the last 5 years. But that’s where the ops sentiment comes from.
More proportionally or more in total? Just wondering what the cost/benefit calculation is like when deciding how much to invest in the iOS user experience
More proportionally or more in total? Just wondering what the cost/benefit calculation is like when deciding how much to invest in the iOS user experience