> I think this opinion fails to explain why Tesla is faltering so badly in China.
Apparently not so much, the restyle and a consolidated assistance and charging network make people prefer it over the homemade products lately, which keep innovating but you essentially need to re-learn from scratch every time (my original source article is in Italian - https://www.vaielettrico.it/troppa-scelta-poca-fiducia-i-cin... ; this is the closest I could find in English: https://paultan.org/2026/01/21/tesla-model-y-again-best-sell... )
> They’re stagnant.
To some degree, I agree. Esp. on the 800V part which could make charges a bit faster. But I think they're overall stagnant: they pushed a ton of boundaries in the first 10-15y because they had to make something people could buy and use, but now that innovation push has diminished greatly: the cars work for most people, and the range is acceptable and not such a big inconvenience that pushes people to other brands. So no sense in going axial flux motors (that everyone is experimenting with) or bigger battery capacities, or even 48V + Ethernet instead of 12V + CANbus (the CyberTruck has these, but I don't think it has trickled down to the other models).
> Meanwhile, in Europe, the Volkswagen Group is outselling Tesla in EVs. The #1 EV in Europe is a Skoda, and on top of that Tesla doesn’t make a European style city car. Small sedans like the Model 3 are really not popular in Europe, you need a hatch.
Yes, but the Model Y remains the single unique best-selling car. VW needs to put together a few vehicle models to get to the same numbers. And I think the reason is the same as with China: Tesla has always been EV only, and built assistance and infrastructure for it, while VW doesn't have a very clear direction and makes products which are perhaps slightly mechanically superior, but feel inferior on the software and UX side. A car with hardware equivalent to Tesla (which now has 2 trims and 2 battery picks) costs anyway more than the base Tesla (you need to add a few optionals to the VWs). What Tesla is lacking in Europe are smaller models with ~450-500km range.
Judging by single model is going to make Tesla look better than it is when compared to badge engineering and/or whole platform sales. The MEB platform/ID.4 cross brand cousins outsell the Model Y.
BYD is likely moving a few hundred thousand more pure BEVs than Tesla each year, although it’s hard to gauge the exact mix given that they have hybrids and ICE vehicles.
I am not saying Tesla is in doomed in China or anything like that, they’re a top brand. But they should be definitively the #1 brand and their product lineup is short 2-3 models.