> Instead a lot of Apple's software development can be summarised as resume or KPI bonus driven development. It is not as bad as Google and Microsoft, but it is clear Apple have this problem a well.

When did the term “KPI” come into use at Apple? I’m aware it was used in management circles decades ago but I don’t remember it being so common say in 2005. The underlying concept is sound, but the problem with abstracting it under an acronym is that it treats KPIs as somewhat fungible regardless of importance. It’s like “lines of code” as a productivity measure all over again.