I think Ed Zitron is mentioned just because his name is Zitron. He just repeats ad nauseam opinions concentrated around one simple, very boring pole on a wild and interesting landscape of emerging reality. Anybody could be doing that. A lot of people do that. Yet no other is named Zitron. And that's why I heard name Ed Zitron hundred times. That's how you become a voice of (a part of) the generation. Just have a memorable name and repeat the same opinion over and over that people can flock around comfortably. Content is irrelevant.

Personally I prefer to follow explorers rather than swamp-sitters.

to an extent zitron is saying its not useful, but as a more nuanced opinion, "ai is not cost effective, nor is it improving profits or revenue"