It’s a marketing. They are a sham company. If this article was by Scientific American or something it would be worth a lot more. They are literally trying to keep the hype train on track.
Also on HN front page today: AI's debt binge can't last, hidden borrowing reaches $1.65T (fortune.com)
It is marketing, they are a shady company, and yet, if someone had access to these results before today's modern AI tools, they could get tenure at any university in the world.