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petcattoday at 6:59 PM6 repliesview on HN

Mistral needs to abandon their Everything-stral branding. Getting kind of lame.

"Shieldstral" is an awkward and bad name


Replies

braiamptoday at 7:00 PM

That naming only works if you commit to the bit even when it doesn't make sense. That builds branding.

cyanregimenttoday at 7:35 PM

Was this one the last stral for you?

The stral the broke the camel's back?

show 1 reply
bee_ridertoday at 9:03 PM

Their web chat UI seems to be called “Vibe.” I think? I’m not sure if that’s the name of the product or just what they decided to label it in the browser. I wonder if -strap is just what they call the actual models, which are meant to be run “under the hood” anyway, so not really part of the branding.

But I wish they could commit to the bit fully and call everything -stral. It’s quirky and self aware to give your products silly names.

simlevesquetoday at 7:34 PM

People complain when a product use a familiar name that might collide and there's also people complaining when they invent new words altogether.

Naming things is hard.

vardalabtoday at 7:59 PM

Says who? I kind of like it.

ranger_dangertoday at 8:10 PM

There can be other valid perspectives than your own