I don't get it

How is this different than the capabilities which cowork by claude / chat gpt desktop apps now a days give in terms of core capabilities.

The fact that you can maybe fetch bugs from jira and present in the way you want is true for any of the agentic orchestrators, so is it really the USP ?

One difference I found against other orchestrators was that they work on a per seat billing model. Example if you have 10 team members who want access to a shared agent infrastructure, you would end up paying 10 * 20$ = 200$ per month while in this case it is probably just the AI and infrastructure bill that you have to spend, which probably might cross 200 dollars as well.