> A couple of the bots did not even get that. GPTBot and ChatGPT-User, the agents OpenAI uses for training and live fetches, came back 406
I find that odd, If I were doing that, that's what I would want to target the bots used for training in order to get the ad content in the training corpus.
The advertiser might but Time might not. Time probably wants a content licensing deal before being used for training.
Maybe for ad attribution, when they inject campaign tracking information into the results and whatever LLM frontend presents them to an actual user and it results in a click, they could claim that the ad spend caused this click. If they inject the ad into the training data, it's harder to convince the ad campaign manager to spend more, because of missing ad attribution.