Yes it's meaningful, and the fine amount should reflect that. But hypothetically, if it's (just throwing a random number out there) 1 image in 50 billion, and Facebook gets more benefit from the 50 billion good images than society loses from the 1 bad one, and society recovers its loss from Facebook via a fine, but the fine isn't big enough to make them change their behavior, how exactly is that a problem?
The problem is equating profitability with what societies want and don’t want.
Morality exists outside of the business world (and it should inside as well).
Further, it is a societies’ right to enforce the boundaries of what business are allow to do / not do.
For example: banning ads along roads and scenic areas.
Idk, the whole idea of “how much fines will I get doing X shitty business practice” is just gross. I’d rather see harsher enforcement to keep businesses on the straight and narrow more often than not.