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dmixtoday at 2:09 AM3 repliesview on HN

Funny enough, one of the first thing Elon's team did after buying Twitter was remove login gating. There was a big bottom signup CTA on the old Twitter. Then at some point I guess they realized why the old Twitter team did that in the first place (financial pressure for targeted ads) and went harder in that direction to also push for subscriptions.

I still disagree with it, since it's a poor first experience. Replying, customized feeds, etc should be enough incentive to sign up for a social media site.


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kennywinkertoday at 3:12 AM

Tearing something out only to re-build it a few months later is classic tech industry move fast and break things hubris.

Most things exist for a reason, and if you don’t know the reason that doesn’t mean it’s a bad reason - it just means you don’t know the whole story.

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somenameformetoday at 4:23 AM

They started requiring log-ins when industrial level scraping for LLM data became a thing.

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jacobolustoday at 2:52 AM

The login gating on Twitter was relatively recent (within a year or two, IIRC) before Musk took over, and also relatively mild. Non-logged-in users could still read most tweets, conversations, lists, etc. It was annoying and user-hostile though.

When Musk's people took over they very briefly removed any login gate, then very soon after they completely blocked all meaningful non-logged-in access to the site. Which is frankly fine with me: it's a good reason to never visit a place that has become a cesspool of scams, porn, and white supremacist propaganda.

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