How nice to see this here. My wife had a book published and was able to reserve a week here to promote it. It was a great experience for her. I got the impression that a week there is more like an art showing. Sure, you'll sell some books, but it is a well-known place and well-known people tend to pop in, so it is as much about relationships and good impressions. Also, he was just a really nice guy who loved talking about books and art.
How wonderful!
Was it a japan specific book? I might've missed it but does Morioka operate the book store daily, or the author, or someone else? So many questions..