alt Hacker NewsIt's been true for almost every business. "Cheap and good enough" usually trumps "excellent but expensive". Ikea, McDonald's, Ryanair, AliExpress, Aldi - these brands prove that catering to poor people is more profitable than catering to rich people simply because there are so many poor people that their collective spending power outweights the one of rich people.
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Well, not universally. It’s a tradeoff. If what you said was universally true Apple wouldn’t exist; Spirit Airlines wouldn’t be bankrupt, etc.
>Aldi - these brands prove that catering to poor people is more profitable than catering to rich people
At least here in Germany Aldi isn't even really limited to the poor, it's famously a place where you can run into anyone. Where I used to live in Berlin close to the government district I literally on occasion ran into the chancellor (and her bodyguards). Aspirational shopping where you buy premium goods to pretend to have higher social status honestly seems a bit on its way out. Even middle class people seem to consciously shop more utilitarian now.
> RyanAir
https://en.wikipedia.org/wiki/Category:Defunct_low-cost_airl...