>As the memory industry is still recovering from the challenging environment in 2023, this tight supply environment will help drive the considerable improvements in profitability and ROI (return on investment) that are needed to enable the investments required to support future growth.
The problem is that they need actual chips tomorrow. I fear we are reaching the point in the semiconductor industry where, in order to sustain the revenue growth propping up their valuations, they're going to have to start selling future chips that cannot possibly be physically produced.
The alternative is they could charge more. They could. And people would pay it.