The problem isn't the price. No matter how much you pay, you can't take delivery of a chip that doesn't exist. Now, you could raise prices to the point where you destroy demand. But that's a tricky window to maneuver through.
I don’t understand how there being essentially unlimited demand for their products that far exceeds supply and is driving up prices accordingly is somehow a bad sign for the industry?
> Now, you could raise prices to the point where you destroy demand.
You know supply and demand is like a curve right, you can find an optimal equilibrium? It’s not a cliff that you can fall off.
> The problem isn't the price. No matter how much you pay, you can't take delivery of a chip that doesn't exist
I’m confused because this reads like a denial of basic economics. If the price is high enough, the chip will be produced for you.
Do you mean because of the production lead time, higher prices won’t result in increased production? Commodities like corn have been managing this for a long time… what’s special about chips?
What is your actual argument?
It could be tricky. Or, since supply (in the short term) is pretty well established, they could just auction off chips.
For consumers they’re already destroying demand
If you can only make X number of widgets, you must increase the price until demand stabilizes at X.