I think part of the reason software was winner take most was the difficulty of making software.
I remember hearing a story that in the past movies were so technically difficult to make that any movie that got made had a good chance to be a profitable hit. But as movies got cheaper to make, more movies got made. Nowadays movie studio execs have to really calculate out the audience and expected revenue for any new movie and balance that against the budget and the cost of the studio's failed movies.
I think a similar dynamic may happen in software
That honestly sounds a lot healthier than “just ship what the CTO/Product team wants” with as much hand waving as is necessary to very roughly estimate ROI and then pray it hits with the market. In anything that’s not a startup operating in a new industry, the “old way” is a hard way to run a business
> I think part of the reason software was winner take most was the difficulty of making software.
That might be part of it, but I think it also has to do with the reality of replicating and scaling. Hardware or physical goods simply don’t scale like digital goods. There can be hundreds of knock-off physical products that have lower quality and lower cost but serve 90% of the same purpose, because physical capacity for raw materials, construction, labor, shipping, etc. have scaling limits in each market and economy. Digital goods are just so much easier to replicate and scale, so it often doesn’t make sense to buy software at lower quality and lower price if it doesn’t do most of the job. There are still limits of course, and different from physical goods, but I think this is a key reason why software is seen as winner-take-all.