> these companies don't need to wait for regulation to not destroy the world, if that's truly what they think will happen.
They believe that if they don't destroy the world someone else will so better be them
"We're the good guys because we'll destroy the world a little less."
Exactly this. “I want to win the market. I would prefer that it be a regulated market, but if not, so be it. I’m still playing to win.”