I think a lot of people here love AI and don't want it taken away. Calling every red flag marketing is a way to trivialize the problem and prevent regulation.

When you understand people's motives, then it's easier to understand why they call it marketing. Personally I feel like it's almost an unconscious reaction to cope with the fact that this stuff is getting really dangerous and they can't believe it themselves - stick your head in the sand and call it marketing.