They're probably going to figure out how to aggressively monetize and enshittify LLMs at some point.
We're likely at the "golden age" of LLM-assisted web searching and summarization.
Hopefully open models keep it cracked open, but expecting enshittification is always the safe bet these days.
For the free to use LLMs, for sure. But if I pay $20 monthly, why should they enshittify it?