alt Hacker News> "humans would visit the website and the creator would get some reward"
That expectation is a problem, has always been a problem, and Tim Berners Lee never mentioned anything about a reward structure when coming up with the WWW.
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gspr • today at 7:35 AM
Did the operators of HN mention anything about a reward structure for posting comments here? I'm sure you can see how that's still attractive to some.
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Your thinking too narrowly about the reward. Sometimes, it's just about the getting the knowledge out there that's motivating the creator, not anything tangible for themselves.