"ideas are cheap" was one of the most succesful psyops of all time, so unbelievably wrong
I still think it's correct. Execution is the part that matters.
Almost everyone I know "came up with" some startup, ex. Uber before Uber existed, yet none of them did it. I have personally thought of maybe 2 startup ideas that later came into existence.
Come to think of it, people in my circle that have ideas left and right are _still_ not founding companies even with modern LLM's that supposedly solved programming, clearly there is a disconnect somewhere.
The other half of the one-liner is "Ideas are cheap. Execution is everything."
- E.g. an idea is "Everybody should have cheap housing! Or an even better idea, everybody should have free housing."
- Ok, how exactly in concrete terms do we actually do that? (The very expensive Execution of the idea.)
- "Uh, well, I leave that as an exercise to the reader."
Ideas are easy and execution is hard. That's what jaded people mean when they say "ideas are a dime a dozen".
Possibly "bad ideas are cheap". A lot of people got tired of "ideas guys" who never build anything themselves. The best case of a raw idea is an uncut diamond, it will inevitably require work.