Yep - it's awesome, the problem is that Google isn't sharing the revenue with the context creators anymore - over time, unless fixed, this will decimate the knowledge base it feeds on.

> Oh, I should mention though. There was no advertising at all. They didn't make any money off me

Are you sure about that? Even if you didn't see ads ( remember people pay even if you don't click - just like a billboard ) - they are still profiling you to better sell you ads in the future, and using your interaction as free training data.